Intercultural Design Project 1

05/02/2024 - 25/03/2024 (Week1 - Week 3)
Teu Yu Tian / 0371923
Intercultural Design | Bachelors of Design (Honour) in Creative Media | Taylor's University
Project 1 - Proposal

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1. LECTURES:

Week 1: Introduction to cultural sensitivity design , design system

Figure 1.1 - Design System

Figure 1.2 - Design System

Example of sensitive design: 

Figure 1.3 - Tattoos

The Sailor's tattoo symbolises achievements and identity, whereas the Japanese tattoo serves as a spiritual symbol and provide protection. 

Case Study:

Figure 1.4 - Angpau Design

An example of designing angpau with white colour and black ink raise conflict on Chinese culture where black and white are usually use for funeral.

Understanding Design Sensitivity :

• Symbolism and Imagery
• Colour Consideration
• Typography and Langauges

Week 2: Grouping

Step of design
1. Secondary finding; 

• wikipedia 
• website
• YouTube
• online articles

2. Primary finding (sketches and propose based on second finding research)

• Presentable 
• storyboard 
• wireframe

3. Data collection:

• On-site observation
• Interview
• Survey

Separation of creativity depend 1rationale 3 sketches or 3 rationale 3 sketches. At the end is 1 rationale 1 sketches. 

Week 3: Proposal Presentation (No Lecture)

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2. INSTRUCTIONS:

Project 1: Proposal 

This project required student to do self exploration on different culture before grouping. After this, discuss with the members and come up with 3 set of sketches with 200 words rationale. 

Progression Workbook (Week 1- Week 3)

Proposal Presentation

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3. Feedback:

General Feedback: 

Week 1

Think about the approach and relation to the theme of 'cultural sensitivity'.

Research.

Articulate.

Find your message.

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4. Reflection:

Initially i was not so clear about what should we do for this project. This is an open topic project, we are asked to find our outcome through the research and understanding process. Everyone in group are new to each other,  I took some time to get familiar with the way we work with each others and communicate. Luckily all members are friendly and we work together smoothly. 

There are many different ideas from group members at the stage of idea brainstorming, it shows that sensitive design is sometimes subjective, where some may think that is sensitive but some may not. We choose Kopitiam culture at final selection due to the convenience of collecting data. I personally like this topic because it is a unique Malaysia culture that show diversity and local identity. The challenge part is to think of the "sensitive" part of the culture. At the end we try to approach in terms of pricing, traditional Kopitiam preservations, and typical Kopitiam ambience, then come out with 3 set of sketches.